Direct Clinical Care Businesses
Health-Related SaaS
Endorse Me
EndorseMe.com.au simplifies the Nurse Practitioner endorsement pathway by enabling nurses to efficiently track their advanced practice, organise evidence, and build their AHPRA-ready portfolio in one secure location.
Abe Ai
Abe AI is the AI-readiness and clinical governance platform for Australian healthcare — taking any health business from "scared and manual" to safely AI-enabled, and keeping it that way as regulation evolves.
Not Real Smart - Agency
Not Real Smart (NRS) is an Australian agency for health practices and small businesses. It was founded by a Nurse Practitioner. We check health advertising against the Ahpra and TGA rules, set AI up safely, get businesses found on Google and in AI answers, and handle social media, websites, automation and admin. A trained person checks everything before it goes out - or doesn't go out. We protect against slop.
Telescribe
TeleScribe is an AI clinical scribe built for Australian healthcare — it listens to the consultation and writes the clinical note, giving GPs, Nurse Practitioners and Allied Health clinicians their time back from documentation. It includes Video Consulting and Telecheck.
DoToday
DoToday - previously called AbeAI is an intelligent, patient-centred weight management companion developed by Australian clinicians. It offers personalised coaching, nutrition support, activity tracking, mental health tools, and safe clinical guidance, all powered by adaptive AI. AbeAI empowers individuals to stay consistent, understand their physiology, and maintain long-term weight loss results. Free for Downscale Patients
Non-Health-Related SaaS
Scent Sell
Scent Sell is Australia's dedicated marketplace for buying and selling pre-owned fragrances. Designed for collectors and enthusiasts, Scent Sell offers a secure environment with intelligent valuation tools, seller verification, and protected payments, ensuring a trustworthy experience. This is not just a generic resale platform; it is purpose-built for fragrance lovers.
Sniffopotamus
Sniffopotamus is a governed fragrance intelligence platform — a personal scent brain that tracks your collection and wears, gives evidence-backed advice, and never invents facts, built on a verified fragrance knowledge engine clean enough to sell as an API.
