Not Real Smart - Agency
Not Real Smart is an AI marketing agency you own — 13 AI agents organised like a real agency (a Director plus 12 departments: content, SEO, paid ads, strategy, compliance and more) that plan, produce and run your marketing across every brand you operate, with budgets, approvals and a full audit trail.
Overview
Small business owners can't afford a marketing agency, and what they can afford is generic. Not Real Smart replaces the agency with one you own: a complete AI marketing department built into software. How it works. A Director agent sits at the top of a real org chart with 12 department heads beneath it — Content & Copy, SEO & GEO, Paid Ads, Strategy & Launch, Email, Growth, Brand, Market Intelligence, Web & CRO, Compliance, Analytics, and Automation. You talk to the Director like an account manager ("plan a four-week launch for my new product") and it delegates to the right departments, which produce the work, save deliverables, and create follow-up tasks on a live work board. Each brand gets its own strategy — a visual channel-mix bar (say, LinkedIn 30%, YouTube 25%, TikTok 10%) that every agent reads and every content calendar follows. It runs without you. A heartbeat checks the task board every 15 minutes and agents complete assigned work autonomously. Each agent has its own monthly budget and pauses itself when it's spent. Significant actions queue for your sign-off, every action lands in an immutable audit log, and agents keep persistent memory per brand — no re-briefing. Built for regulated businesses. Health brand marketing is checked against AHPRA and TGA advertising rules automatically — no testimonials, no prohibited claims — which is what makes it safe for clinics, not just cafés. And it's built for where search is going: optimising to be cited by AI search engines, not just ranked by Google. Proven on the founder's own portfolio of eight brands before being offered to anyone else. A venture of Black Health Intelligence Pty Ltd.
The problem it solves
A real marketing agency costs thousands a month and still needs briefing, chasing and checking. Doing it yourself means nights writing posts and guessing at strategy. And for health businesses there's a third problem: one wrong ad can trigger an AHPRA investigation. Not Real Smart solves all three — an agency's worth of AI specialists working to your strategy and budget, autonomously, with compliance checking and human approval gates built in, at software prices.
Who it's for
Business owners running their own marketing — especially Australian health business owners (clinics, allied health, NP-led practices) who need AHPRA/TGA-safe content, and multi-brand operators and founders who need an agency's output without an agency's retainer.
Technology & approach
- API Service
- Clinical Practice
- Health SaaS
- Web App
- Actively Building
- Vercel
- PostgreSQL
- Next.js
- REST API
- Supabase
- TypeScript
- Subscription